Footballl365.com, or simply F365, is a website which is now owned by BSkyB. In January 2007, 365 Media Group became a wholly-owned subsidiary of BSkyB and continues to develop and deliver sports content from its bases in both Leeds (UK) and Cape Town (South Africa).

The website primarily covers the English Premiership, as well as other European leagues and cups. It takes an informal and humorous approach to dealing with the latest footballl news and often includes running jokes about certain individuals connected with the sport, such as Jermaine Jenas and Frank Lampard[1]. The site was founded in 1997 by journalist Danny Kelly, along with Dan Thompson (founder of computer game company Renegade Software) and Simon Morris, a former Marketing Director of BSkyB.[1] In 1999, the height of the dot-com bubble, the sites' parent company 365 Group floated on the London Stock Exchange, peaking at a value of £500 million shortly after launch. [2].

The current regular features of the website are:

* F365 Mailbox: A twice-daily collection of the best e-mails sent in by readers on current footballing matters. These 'letters' vary from one-line statements to medium-sized essays.

* Mediawatch: A satirical daily review of recent stories and articles from various national newspapers and footballl websites. Features of Mediawatch include 'Quote of the day', 'Headline of the day' and 'Non-football story of the day'.

* F365 Features: Features on current or former football clubs or individuals, such as players, managers and TV pundits; reviews of individual football matches or competitions.

* F365 Opinion: Writers and contributors to the website give their opinions on recent footballing news or events, including Sky Sports pundit Andy Gray and John Nicholson.

* Forum: A message board. As of May 2008, Alexa's traffic ranking of Footballl365.com was 3,005.

Sportsbook News


Eastern Conference Playoff Betting Trends

We all know by now that the “public” loves to put their money on the FAVORITES and the OVERS.  Just by taking a quick glance at Sportsbook.com’s “Betting Trends” it appears as is this tendency will continue as far as the Eastern Conference games are concerned.  For the inaugural games of the first round, 69% of the early money is on Toronto -4.5; 59% of bettors prefer Chicago -4.5; 84% are backing Detroit -9; and 56% think Cleveland -11.5 is the way to go.  As far as TOTALS are concerned, the only UNDER the “public” is backing is the Cleveland/ Washington game in which 83% are pounding the UNDER (190).  Remember, there is no better way to predict a possible line change than by monitoring MySportsbook.com’s “Betting Trends”.   By determining who the “public” is backing, you can get the most ideal line for your bet.  For example, if you are siding with the public you better place your bet before the line moves in the wrong direction.  On the other side of the coin, if you prefer the team that the “public” is betting against; you might be able to get and extra ½ or even more by placing your bet a bit later.  Under the “Betting Trends” section, Sportsbook.com also provides plenty of statistical data and trends in order for the bettor to make the most informed pick.  Below are some extremely important trends for the first round opponents of the Eastern Conference match-ups, more can be found at MySportsbook.com

New Jersey Nets vs. Toronto Raptors

Toronto was the most reliable covering team this season with a 48-33-1 ATS record but covered the OVER only 41.5% of the time.
The last 20 times these teams have played, the TOTAL has gone UNDER 16 times.
Versus Eastern Conference teams, Toronto is 33-19 ATS including 17-9 at home.
 New Jersey has covered four games in a row while Toronto has failed to cover their last four games.
When playing a team with a winning record during the second half of the season, New Jersey was just 5-13 ATS this season.
After scoring 105 points or more, Toronto has covered the OVER only 28% of the time this season. 
 
Miami Heat @ Chicago Bulls

Miami has failed to cover their last 7 games whereas Chicago has covered 6 out of their last 8 games.
Miami has covered the UNDER in four of their last five games whereas Chicago has covered the UNDER in five out of their last six.
When playing on Saturdays, Miami covered 80% of their games this season.
Away from home, Chicago is just 16-25 ATS this season.
At home, Miami covered the UNDER about 66% of the time whereas Chicago covered the UNDER about 61% of the time.
The last 13 times these teams have played each other, Chicago has covered 9 times.
In Miami’s last 11 road games, the UNDER covered 9 times. 
 
Orlando Magic @ Detroit Pistons

Detroit has covered 5 out of their last 6 games.
Away from home, Detroit is 28-13 ATS but just 14-26-1 ATS at home.
At home, Orlando covered the UNDER 64% of the time while Detroit covered the UNDER in 63% of their away games.
The last five times these teams have played in Detroit, the OVER covered each time.
Versus Eastern Conference teams, Detroit is 8-17-1 ATS at home but 17-9 ATS away.
Detroit covered the spread 5 out of the last 6 times they played Orlando.
After a Division game, Orlando covered the UNDER 87% of the time this season. 
 
Washington Wizards @ Cleveland Cavaliers

In a home game where the TOTAL is between 190 and 194.5 points, Cleveland is 9-1 ATS this season.
Washington has covered the UNDER in their last 6 games and in 8 of their last 9 games.
The last 6 times these teams have played each other, the UNDER covered each time.
When playing on 3 or more days of rest, Washington is just 18-37 ATS since 1996.
Since 1996, Washington is 28-16 ATS versus Cleveland including 11-5 over the last 3 seasons.
In their last 7 road games, Washington is 6-1 ATS.
Versus Eastern Conference teams at home, Washington is just 6-18-2 ATS. 
 
For even more betting trends for not just the NBA but for all of the major sports, log on to Sportsbook.com and click on “Trends”.  With only two months left in the NBA betting season it is important to be as well informed as possible in order to maximize your profit.  Also for all of you poker players, check out MySportsbook.com’s “WSOP Low Bid Auction”. You could be on your way to Vegas to play against the world’s best poker players for under a buck.

About MySportsbook.com MySportsbook.com  is the largest sportsbook and casino on the planet, where millions of adult Americans bet on sports, play poker and enjoy blackjack and other casino games online in a regulated and licensed jurisdiction. Named the "Best US Sports Book" by the industry's top magazine, eGaming Review, MySportsbook.com has been leading the online gaming industry since 1996. Dwarfing its nearest competitors in the US, MySportsbook.com has been the first to achieve every significant industry milestone, from record turnover to active users to number of bets--achieving a peak of fifteen bets per second. As the US online gaming leader, the firm and it's products have been featured on CBS 60 Minutes, CNN, ESPN, Wall Street Journal, Barrons, Financial Times, USA Today and in every major newspaper in the US.

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